In his book, Start with WHY, Simon Sinek points out that most of us don't get to the route of...WHY we want to achieve our goals in life.

For me, I've always been good at pinpointing WHAT I want to accomplish (grow the business by 20%, bench press 300lbs, run a Tough Mudder)...

I've also been pretty good about HOW to accomplish it (implement a new marketing strategy, pyramid sets to failure, start climbing trees and running through mud)...

My problem is (and I'm sure you can relate), that there comes a point when I start to lose focus and get distracted...

So instead of fully achieving the goal, I might only get 80% of the way there, or just lose interest all together and stop.

In those cases, thought, that I reached my goal and, generally, surpassed it, I took an extra step in the process...

I figured out WHY I was doing what I was doing...

I took time to truly understand the PURPOSE behind my goals and actions...

In those cases, I felt unstoppable.

ACTION:

Don't stop at WHAT and HOW. When you're pursuing a goal, dig deep and figure out WHY...really and truly WHY you want to do it. Because a man with the right WHY will overcome almost any HOW.

Until next time, get your journal out and find that purpose...

Jerry