Today’s conversation is with La Juana Whitmore. La Juana, MPNA, ASBC®, CFEI® is the founder of NextFemme Financial and La Juana Whitmore Consulting. She is a Business Strategist, Accredited Small Business Consultant®, Certified Financial Education Instructor℠, Doctoral Candidate, and University Professor who is passionate about designing and innovating business models for all types of companies.

In addition to an almost 20-year career with Target Corporation in business analysis, architecture, and strategy consulting, she has advised hundreds of small firms and nonprofits. La Juana’s personal mission is to create parity for women and underrepresented communities, helping them build wealth through entrepreneurship education and business development.

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